I bring you through several ways to use qualitative and quantitative data together, including examples from my own work. By the end of the webinar, you will have the tools to start experimenting with mixed-methods research.

You learn my approach to speaking with internal stakeholders. We review the psychology of behavior and understand stakeholders' motivations to better communicate with them. I provide you with several models you can apply to your day-to-day work.

I explain my definition of an insight and review exactly how I construct actionable user research insights. I break down the components and use concrete examples. I also share three ways I like to share insights (beyond reports)!

I teach you the techniques I learned and use on a daily basis to enhance my qualitative interviewing - from the TEDW technique to silence to conversational interviewing. I give real examples of how I talk to users, including a demo during the webinar.

If you don't recruit the right participants, your entire research project could fail! In this webinar, learn my step-by-step process for ensuring I am recruiting the right participants for each research project. At the end of the webinar, you will have actionable tips you can take when doing your own recruitment!

A huge part of writing an effective research plan is being able to write research statements, research topics, and discussion guides. These concepts enable you to plan impactful research. In this webinar, I share share models I have created that will let you easily create and write these different concepts.